Mint and echinacea: a winning combination for an effective and innovative toothpaste

Purpose

Create a natural toothpaste that cleans and protects teeth just as well as traditional toothpaste.

Partners

Menthe – ingrédient naturel pour dentifrice innovant

Made exclusively from natural ingredients, WAYA toothpaste comes in the form of tablets in a variety of flavors and is just as effective as traditional toothpaste. Available with or without sodium fluoride and featuring a refreshing mint flavor, its development took over a year. The formula has now been approved by dental professionals and is available on the market.

WAYA is an innovative toothpaste that promotes good oral hygiene thanks to its effective anti-cavity formula, enriched with sodium fluoride, xylitol, erythritol, and mint extracts. It’s also good for the planet. In fact, WAYA Cosmetics partners with local businesses to develop and manufacture its products. The packaging is made of recyclable paper.

“While many toothpastes use mint flavoring, I chose to include a genuine extract of mint leaves because this plant is known for its antibacterial properties. It cleanses the mouth and freshens breath. Mint therefore offers real benefits for oral hygiene,” says Maxime Eymin, founder of WAYA Cosmetics.

Another great feature of WAYA is the addition of echinacea, which has anti-inflammatory, antimicrobial, and soothing properties.

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